Privacy Policy.
Your privacy matters to us. This policy explains what personal information we collect, how we use it, and the choices you have.
Last updated: October 2, 2026
This Privacy Policy applies to the website https://samstandardfurniture.com operated by Sam Standard Furniture, based in Benin City, Edo State, Nigeria. By using our website, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
Information you provide directly
When you subscribe to our newsletter, we collect your first name and email address. When you contact us via WhatsApp, phone, or our contact page, we may collect your name, phone number, and the content of your enquiry.
Information collected automatically
When you visit our website, we automatically collect certain technical information including your IP address, browser type, device type, pages visited, time spent on pages, and referring URLs. This data is collected through cookies and similar technologies.
Information from third parties
We may receive information about you from social media platforms (Instagram, Facebook) if you interact with our pages or advertisements on those platforms.
2. How We Use Your Information
Newsletter & communications
When you subscribe to our newsletter, we use your name and email address to send you updates about new furniture collections, exclusive offers, interior design inspiration, and invitations to showroom events. You can unsubscribe at any time using the link in any of our emails.
Customer service
We use contact information you provide to respond to enquiries, process custom furniture orders, and provide after-sales support.
Website improvement
We use automatically collected data to understand how visitors use our website, identify popular content, fix technical issues, and improve the overall user experience.
Marketing
With your consent, we may use your information to show you relevant advertisements on social media platforms. We do not sell your personal data to any third party for their marketing purposes.
4. How We Share Your Information
Service providers
We share data with trusted third-party service providers who assist us in operating our website and conducting our business. These include Resend (email delivery), Sanity (content management), and Vercel (website hosting). These providers are contractually obligated to keep your information confidential and use it only to provide services to us.
Legal requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
We never sell your data
Sam Standard Furniture does not sell, trade, or rent your personal information to any third party.
5. Data Retention
Newsletter subscribers
We retain your name and email address for as long as you are subscribed to our newsletter. When you unsubscribe, we will remove your email from our active mailing list within 30 days, though some residual data may remain in backups for a limited period.
Enquiry data
Contact information provided through WhatsApp, phone, or email enquiries is retained for up to 2 years to allow us to follow up on potential orders and provide continuity of service.
6. Your Rights
Access & correction
You have the right to request a copy of the personal information we hold about you, and to request that any inaccurate information be corrected.
Deletion
You may request that we delete your personal data at any time. We will comply unless we are required to retain it for legal or legitimate business reasons.
Unsubscribe
You can unsubscribe from our newsletter at any time by clicking the unsubscribe link at the bottom of any email we send you, or by contacting us directly.
Objection
You have the right to object to our processing of your personal data for direct marketing purposes at any time.
7. Data Security
How we protect your data
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our website is served over HTTPS and we use reputable, security-audited third-party services.
Breach notification
In the unlikely event of a data breach that affects your rights and freedoms, we will notify you and the appropriate authorities as required by applicable law.
8. Third-Party Links
External websites
Our website may contain links to external sites such as our Instagram, Facebook, and Google Maps. This privacy policy applies only to our website. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies.
9. Changes to This Policy
Policy updates
We may update this privacy policy from time to time to reflect changes in our practices or applicable law. The "Last Updated" date at the top of this page will always indicate when the policy was last revised. We encourage you to review this page periodically.
10. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how we handle your information, please contact us: